Viewing posts tagged marketing

Wanted: 30 Knowmads

Remember Knowmads in Society 3.0? Something amazing is brewing in Europe. And, they’re looking for thirty candidates from around the world.

Knowmads is a new school for the world of tomorrow, starting in January 2010 in The Netherlands. After two years of learning with and from KaosPilots (International School for New Business Design and Social Innovation) in Rotterdam, a couple of entrepreneurs will join together in Knowmads-land. KaosPilots Netherlands transformed and the body of thought is very much alive!

Their purpose is to create a life-long learning community that starts with a one–year program and the possibility to add another six months after that. They work from the principle of a team-setting based on Action Learning; meaning that they work with their heads, hearts and hands. They believe in action, creativity, fun, diversity, social innovation and sustainability in real life assignments.

The program consists of the following elements:

  • Entrepreneurship and New Business Design
  • Personal Leadership
  • Creativity and Marketing
  • Sustainability and Social Innovation

The real life assignments for the students will be realized by collaborations with several international business partners and organisations. With this they will create constant win-win-win situations. And, the student themselves are stakeholders and owners of the school.

They are looking for thirty knowmads from around the world to join the inaugural team, with a deadline of November 20 December 18.

For more information, stories or applications check or write to: /

“Welcome home!”

Piracy as a source of innovation

Matt Mason, author of The Pirate’s Dilemma, is pressing for a television piece based on his book and, “how youth culture drives innovation and is changing the way the world works. It offers understanding and insight for a time when piracy is just another business model, the remix is our most powerful marketing tool and anyone with a computer is capable of reaching more people than a multi-national corporation.”

Check out what he has to say about communication, information, knowledge and innovation in this teaser/demo:

The Codex of Terrible Higher Ed Marketing

Dan, the guy behind Higher Ed Chat, is starting-up a Codex of Terrible Higher Ed Marketing.

He writes:

There will be a few categories:

1. “They Paid Someone to Design This?!”
A list of the most poorly designed college websites.

2. “This Video is Supposed to Inspire… Whom?”
A list of the cheesiest and most tasteless college promotional videos. (Currently, Appalachian State holds the title for this one.)

3. “College PR Blunders”
Dumbest moments in college PR. (Such as UNC’s 2,700 congratulatory emails on students’ un-admission.)

Please, nominate your favorites!
You can use the Comments link below, or simply email me.

Here’s one choice example…

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And, one from my own university’s fund raising effort…

Let’s help Dan out!